Perustus Ässä
2016Visual IdentityLogo Design
Perustus-Ässä Oy is a construction company founded in 2011 that provides concrete foundations and operates in the greater Helsinki area. I designed a new visual identity concept and some advertisement posters for them. The company's name, "Perustus-Ässä," translates to "Foundation Ace" in English. It was crucial for the company not to go through a new naming process for the sake of name recognition.
